Brochures/Catalogues - Trade
Entrant:
Bassat Ogilvy,
Barcelona
Mango Prestige Book "Mango Prestige Book"
Credits Corporate Name of Client: Mango Agency: Bassat Ogilvy, Barcelona Chief Creative Officer: Angel Sanchez Creative Directors: Francesc Talamino/Isa Sanchez Copywriter: Isa Sanchez Art Director: Francesc Talamino Photographer: Garrigosa Studio
Basic description of the project: To publicise Mango's personality and history through a prestige, limited-edition book. To become a major brand you need to think of everything, down to the last detail. In the case of Mango, this last detail is represented in the form of a button.