Invitations/Greeting Cards Entrant: Abbott Mead Vickers BBDO, London Museum of Childhood
"Space Rocket Stickers"

Credits
Corporate Name of Client: Museum of Childhood
Agency: Abbott Mead Vickers BBDO
Chief Creative Officer: Paul Brazier
Copywriter: Mike Nicholson
Art Director: Paul Pateman

Basic description of the project:
Brief: To encourage the public and their families to visit the Museum of childhood’s Space exhibition. (The V&A’s toy museum in Bethnal Green.) Solution: We designed stickers so that kids could convert old washing-up liquid bottles into rockets. One of the stickers also had the information about the exhibition. The stickers enabled kids to enjoy their childhood and create a space ship whilst encouraging them to visit the museum to enjoy more space things. This tied into the ethos of the museum. Budget/Location: They were handed out at local stores and supermarkets when Mum’s bought washing-up liquid bottles.