Basic description of the project: The Brief
Create awareness and excitement in parents and kids about the new ‘glow-in-the-dark’ range of paints from Asian Paints.
We introduced children’s favourite fairy tales, re-written in special glow-in-the-dark ink. These books cannot be read in broad daylight but only at bed-time. Kids can read them under the sheets and be transported to a magical world created by Asian Paints.