Direct Mail – Consumer Entrant: Ogilvy & Mather, Mumbai Asian Paints - Glow Paint
"Cinderella"

Credits
Corporate Name of Client: Asian Paints Ltd.
Agency: Ogilvy & Mather, Mumbai
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Abhijit Avasthi
Creative Directors: Shekhar Jha/Mahesh Gharat
Associate Creative Director: Makarand Joshi
Design Directors: Makarand Joshi/Mahesh Gharat
Copywriters: Shekhar Jha/Arshad Sardar
Art Director: Santosh Walwaikar
Illustrator: Dnyanesh Parab

Basic description of the project:
The Brief Create awareness and excitement in parents and kids about the new ‘glow-in-the-dark’ range of paints from Asian Paints. The Idea We introduced children’s favourite fairy tales, re-written in special glow-in-the-dark ink. These books cannot be read in broad daylight but only at bed-time. Kids can read them under the sheets and be transported to a magical world created by Asian Paints.