Direct Mail – Consumer Entrant: Ogilvy & Mather Japan, Tokyo Esthe WAM Hair Removal Course
"Broken Heart"

Credits
Corporate Name of Client: Alfine Inc.
Agency: Ogilvy & Mather Japan, Tokyo
Chief Creative Officer: Akira Odagiri
Creative Director: Takuya Matsuo
Copywriters: Hono Nakano/Wataru Sato
Art Director: Masahide Yoshimi
Graphic Designer: Tatsuya Kuritsuka

Basic description of the project:
Encourage more female consumers who want to remove hair to visit Esthe Wam’s shops by communicating the company's hair removal treatment course through media around the shops. The ad expresses that love can cool down when one looses hair.