Direct Mail – Consumer
Ogilvy & Mather Japan,
Esthe WAM Hair Removal Course "Broken Heart"
Credits Corporate Name of Client: Alfine Inc. Agency: Ogilvy & Mather Japan, Tokyo Chief Creative Officer: Akira Odagiri Creative Director: Takuya Matsuo Copywriters: Hono Nakano/Wataru Sato Art Director: Masahide Yoshimi Graphic Designer: Tatsuya Kuritsuka
Basic description of the project: Encourage more female consumers who want to remove hair to visit Esthe Wam’s shops by communicating the company's hair removal treatment course through media around the shops. The ad expresses that love can cool down when one looses hair.