Deutsche Stiftung Denkmalschutz (German Foundation for Monument Protection) "Sculptures Begging for Historical Buildings"
Credits Corporate Name of Client: Deutsche Stiftung Denkmalschutz (German Foundation for Monument Protection) Agency: Ogilvy Frankfurt, Frankfurt Chief Creative Officer: Delle Krause Creative Directors: Simon Oppmann/Peter Roemmelt Copywriter: Peter Roemmelt Art Director: Simon Oppmann
Basic description of the project: Germany’s historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations.
The solution: We let those beg for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings.
Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for “their” historical monuments, preferably in the direct vicinity of those historical buildings for which they are collecting their donations.