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Design Finalists

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Display Merchandising/Installations
Entrant: Ogilvy Frankfurt, Frankfurt
Deutsche Stiftung Denkmalschutz (German Foundation for Monument Protection)
"Sculptures Begging for Historical Buildings"
Corporate Name of Client: Deutsche Stiftung Denkmalschutz (German Foundation for Monument Protection)
Agency: Ogilvy Frankfurt, Frankfurt
Chief Creative Officer: Delle Krause
Creative Directors: Simon Oppmann/Peter Roemmelt
Copywriter: Peter Roemmelt
Art Director: Simon Oppmann

Basic description of the project:
Germany’s historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. The solution: We let those beg for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for “their” historical monuments, preferably in the direct vicinity of those historical buildings for which they are collecting their donations.