Credits Corporate Name of Client: Government of the Republic of Kosovo Agency: Ogilvy Kosova, Prishtina Chief Creative Officer: Fisnik Ismaili Executive Creative Director: Fisnik Ismaili Creative Director: Jeton Morina Associate Creative Director: Valon Xhaferi Design Director: Valon Sopaj Copywriter: Fisnik Ismaili Art Director: Shkenca Goçi Photographers: Jeton Kaçaniku/Andrew Testa/Visar Kryeziu Illustrator: Nita Salihu Graphic Designer: Etrit Zeneli Production Managers: Jehona Serhati/Artan Zeneli/Bes Bujupi/Ylli Vuciterna
Basic description of the project: Only ten days before the actual day, we were briefed to prepare a celebration event for The Declaration of Independence Day. We created the giant sculpture " NEWBORN", 3m high, 24m long, 1m thick, weighing 9 tons. We chose the word "NEWBORN" to describe the day and globally pass the message of a newest country being born. People would express all their emotions with permanent markers. Over 150,000 people wrote on it during the event, starting with the President and the Prime Minister. All major global TV networks covered it live and it was featured in the press worldwide.