Design Finalists
Finalist
Point-of-Sale
Entrant:
Lowe & Partners,
Petaling Jaya
IKEA
"IKEA Sale"
"IKEA Sale"
Credits
Corporate Name of Client: Inter IKEA
Agency: Lowe & Partners, Petaling Jaya
Executive Creative Director: Ng Heok Seong
Copywriter: Mohan Prabhakar
Art Director: Khor Kok Yang
Photographer: Hock
Basic description of the project:
IKEA is known for finding ways to keep lowering the prices of their items. In order to highlight their price reductions in the store environment ambient communication used IKEA kitchen items that shredded, pared and sliced their price tags indicating progressively lower prices.
Corporate Name of Client: Inter IKEA
Agency: Lowe & Partners, Petaling Jaya
Executive Creative Director: Ng Heok Seong
Copywriter: Mohan Prabhakar
Art Director: Khor Kok Yang
Photographer: Hock
Basic description of the project:
IKEA is known for finding ways to keep lowering the prices of their items. In order to highlight their price reductions in the store environment ambient communication used IKEA kitchen items that shredded, pared and sliced their price tags indicating progressively lower prices.