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Design Finalists

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Finalist

Stationery
Entrant: Ogilvy & Mather, Mumbai
Dr. Pramod Niphadkar
"Visiting Card 'Balloon'"
Credits
Corporate Name of Client: Dr. Pramod Niphadkar
Agency: Ogilvy & Mather, Mumbai
Chief Creative Officer: Piyush Pandey
Executive Creative Directors: Anup Chitnis/Rensil D'silva
Copywriter: Bosky Doshi
Art Director: Bosky Doshi

Basic description of the project:
A balloon was used as a medium for a visiting card, for Dr. Pramod Niphadkar, a chest physician. In order to read the details of the card, one would have to blow the balloon - an exercise that would determine his/her lung capacity and it also demonstrates how important it is to have healthy lungs.