Credits Corporate Name of Client: Dr. Pramod Niphadkar Agency: Ogilvy & Mather, Mumbai Chief Creative Officer: Piyush Pandey Executive Creative Directors: Anup Chitnis/Rensil D'silva Copywriter: Bosky Doshi Art Director: Bosky Doshi
Basic description of the project: A balloon was used as a medium for a visiting card, for Dr. Pramod Niphadkar, a chest physician. In order to read the details of the card, one would have to blow the balloon - an exercise that would determine his/her lung capacity and it also demonstrates how important it is to have healthy lungs.