Use of Copywriting
Mercedes-Benz Blue Tec "Stories in Oil"
Credits Corporate Name of Client: Mercedes-Benz Trucks; Sales Germany Agency: BBDO Stuttgart, Stuttgart Chief Creative Officer: Armin Jochum Creative Directors: Friedrich Tromm/Stefan Nagel Copywriters: Friedrich Tromm/Armin Jochum/Wolf-Peter Camphausen/Achim Szymanski Art Director: Sebastian Gaissert Illustrator: Sebastian Gaissert Client Consulting: Andreas Rauscher/Caroline Schäufele
Basic description of the project: Objective:
BlueTec® leads to a drastic reduction in the consumption of fossil fuels. To familiarize specialist journalists, haulers, and drivers with this ground-breaking technology, we told a few “Stories in Oil“
Specialist journalists, haulers, fleet managers