Use of Copywriting Entrant: The Switch Design Company, Johannesburg VU Cocktail Bar

Credits
Corporate Name of Client: The Switch Design Company
Agency: The Switch Design Company, Johannesburg
Design Company: The Switch Design Company, Johannesburg
Executive Creative Director: Gaby De Abreu
Design Director: Andrew Robinson
Copywriter: Andrew Moore
Graphic Designer: Andrew Robinson

Basic description of the project:
The VU Bar is the signature cocktail and wine bar situated on the beach in the exclusive Anahita Resort in Mauritius. With spectacular vistas of the aquamarine sea and its surroundings, it was deemed appropriate for the owners of the resort to name the bar VU (French for vue without the 'e'), generic to both English and French speaking holiday makers. Integrating the physical wine and cocktail glasses to make up the word VU, the concept is taken further by die-cutting the logo onto all bar collateral items acting as an enabler for the recipient to use as a viewer.