Use of Copywriting
The Switch Design Company,
VU Cocktail Bar
Credits Corporate Name of Client: The Switch Design Company Agency: The Switch Design Company, Johannesburg Design Company: The Switch Design Company, Johannesburg Executive Creative Director: Gaby De Abreu Design Director: Andrew Robinson Copywriter: Andrew Moore Graphic Designer: Andrew Robinson
Basic description of the project: The VU Bar is the signature cocktail and wine bar situated on the beach in the exclusive Anahita Resort in Mauritius. With spectacular vistas of the aquamarine sea and its surroundings, it was deemed appropriate for the owners of the resort to name the bar VU (French for vue without the 'e'), generic to both English and French speaking holiday makers. Integrating the physical wine and cocktail glasses to make up the word VU, the concept is taken further by die-cutting the logo onto all bar collateral items acting as an enabler for the recipient to use as a viewer.