Use of Illustration
LIFE "The 7 Stories of Life (AIG Star Life Insurance Illustrated book for promotional use)"
Credits Corporate Name of Client: AIG Star Life Insurance Co., Ltd. Agency: ADK, Tokyo Design Company: Swish&Sensuous Co., Ltd., Tokyo Creative Director: Kenji Umetani Copywriter: Ken Matsuda Art Director: Kenji Umetani Illustrator: Mashi Graphic Designers: Nozomu Watanabe/Asami Uesugi
Basic description of the project: 7 fairy tales with the theme of “life” and “death,” compiled and distributed in the form of an illustrated book. As well as creating opportunities to think once again about life, it appeals to the sincere corporate spirit. Illustrated books gained popularity, 10,000 copies went before you knew it.
As well as improving the brand image, it contributed towards the rise of subscribers.