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Design Finalists

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Use of Illustration
Entrant: DDB Germany, Berlin
Volkswagen Tiguan
Corporate Name of Client: Volkswagen AG
Agency: DDB Germany, Berlin
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte/Bert Peulecke
Art Directors: Tim Schmitt/Peter Mayer
Account Managers: Jakob Kaehler/Daniela Fugmann

Basic description of the project:
The Challenge: To brand the after show party of the Berlinale premiere of „Transsiberian“, a thriller on wheels by Brad Anderson starring Ben Kingsley and the Trans-Siberian train. The Strategy: We illustrated different walls of the party location with the Trans-Siberian train and the VW Tiguan. As authentic looking canvases we used Russian daily newspapers and timetables of the Trans-Siberian railway. To put the illustrations on canvas we applied a technique from Volkswagen car development: tape rendering – new car designs are sketched in original dimensions using colored tape on walls.