Use of Illustration
Volkswagen Tiguan "Transsiberian"
Credits Corporate Name of Client: Volkswagen AG Agency: DDB Germany, Berlin Chief Creative Officer: Amir Kassaei Executive Creative Directors: Stefan Schulte/Bert Peulecke Art Directors: Tim Schmitt/Peter Mayer Account Managers: Jakob Kaehler/Daniela Fugmann
Basic description of the project: The Challenge:
To brand the after show party of the Berlinale premiere of „Transsiberian“, a thriller on wheels by Brad Anderson starring Ben Kingsley and the Trans-Siberian train.
We illustrated different walls of the party location with the Trans-Siberian train and the VW Tiguan. As authentic looking canvases we used Russian daily newspapers and timetables of the Trans-Siberian railway. To put the illustrations on canvas we applied a technique from Volkswagen car development: tape rendering – new car designs are sketched in original dimensions using colored tape on walls.