Use of Illustration
Rolling Stone Magazine India "50-Cent"
Credits Corporate Name of Client: MW.Com India Ltd. Agency: JWT India, Mumbai Chief Creative Officer: Agnello Dias Creative Directors: Ferzad Variyava/Shamik Sengupta Copywriter: Agnello Dias Art Directors: Ashish Pathak/Shashank Jha Photographer: Israr Qureshi Illustrators: Ashish Pathak/Shashank Jha Graphic Designers: Ashish Pathak/Shashank Jha General Manager: Suranjan Das Sr Brand Activator: Anuja Arora Textile Designers: Binal Shah & Team Director Creative Services: Purshottam Joshi Production Manager: Mukund Kapote Digital Artists: Deepak J/Vivek W
Basic description of the project: Rolling Stone. The unattainable bible of music journalism was coming to India.
So IS IT POSSIBLE TO MAKE THE ICONIC LOOK FAMILIAR? AND STILL BE ICONIC?
The refrain came from the heartland of the Indian cultural pot pourri. BATIK, KANTHA, MADHUBANI & ZARDOZI - some of the oldest surviving traditional art forms were chosen to recast iconic Rolling Stone covers as posters in their new likeness.
The Hard Rock Cafe chain, jam-packed nightclubs and hardcore music haunts were chosen as the venues for the blast off.
And slowly, Rolling Stone opened its soul to India.