Use of Illustration Entrant: JWT India, Mumbai Rolling Stone Magazine India
"Madonna"

Credits
Corporate Name of Client: MW.Com India Ltd.
Agency: JWT India, Mumbai
Chief Creative Officer: Agnello Dias
Creative Directors: Ferzad Variyava/Shamik Sengupta
Copywriter: Agnello Dias
Art Directors: Ashish Pathak/Shashank Jha
Photographer: Israr Qureshi
Illustrators: Ashish Pathak/Shashank Jha
Graphic Designers: Ashish Pathak/Shashank Jha
General Manager: Suranjan Das
Sr Brand Activator: Anuja Arora
Textile Designers: Binal Shah Team
Director Creative Services: Purshottam Joshi
Production Manager: Mukund Kapote
Digital Artists: Deepak J/Vivek W

Basic description of the project:
Rolling Stone. The unattainable bible of music journalism was coming to India. So IS IT POSSIBLE TO MAKE THE ICONIC LOOK FAMILIAR? AND STILL BE ICONIC? The refrain came from the heartland of the Indian cultural pot pourri. BATIK, KANTHA, MADHUBANI & ZARDOZI - some of the oldest surviving traditional art forms were chosen to recast iconic Rolling Stone covers as posters in their new likeness. The Hard Rock Cafe chain, jam-packed nightclubs and hardcore music haunts were chosen as the venues for the blast off. And slowly, Rolling Stone opened its soul to India.