Use of Illustration
Ogilvy & Mather Japan,
Tokyo-yoga.com "Leaf Man"
Credits Corporate Name of Client: Tokyo-yoga.com Agency: Ogilvy One Japan, Tokyo Design Company: Ogilvy One Japan, Tokyo Executive Creative Director: Mark Collis Creative Directors: Takahisa Hashimoto/Taketo Igarashi Design Director: Takahisa Hashimoto Copywriter: Taketo Igarashi Art Director: Takahisa Hashimoto Photographer: Daisuke Kobayashi Illustrator: Takahisa Hashimoto C.G. Retoucher: Takashi Taniai (Amana Inc.) Producer: Norihisa Fujita
Basic description of the project: Objective of this Campaign is to widely introduce the Yoga-class "Tokyo Yoga.com".
In Japan we have been seeing significantly big health trend in major cities such as Tokyo; slow food, organic food, lohas, fitness, pilates...etc.
"Ashtanga Yoga" is one of the authentic yoga streams from India, which is said to require the hardest discipline both physically and mentally. Here, we communicate the message to those who want to live healthily, love sports and have deep interest in yoga that Ashtanga Yoga will help regain their mental and physical energy which will change their body naturally.