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Design Finalists

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Use of Illustration
Entrant: Ogilvy & Mather Japan, Tokyo
"Leaf Man"
Corporate Name of Client:
Agency: Ogilvy One Japan, Tokyo
Design Company: Ogilvy One Japan, Tokyo
Executive Creative Director: Mark Collis
Creative Directors: Takahisa Hashimoto/Taketo Igarashi
Design Director: Takahisa Hashimoto
Copywriter: Taketo Igarashi
Art Director: Takahisa Hashimoto
Photographer: Daisuke Kobayashi
Illustrator: Takahisa Hashimoto
C.G. Retoucher: Takashi Taniai (Amana Inc.)
Producer: Norihisa Fujita

Basic description of the project:
Objective of this Campaign is to widely introduce the Yoga-class "Tokyo". In Japan we have been seeing significantly big health trend in major cities such as Tokyo; slow food, organic food, lohas, fitness, pilates...etc. "Ashtanga Yoga" is one of the authentic yoga streams from India, which is said to require the hardest discipline both physically and mentally. Here, we communicate the message to those who want to live healthily, love sports and have deep interest in yoga that Ashtanga Yoga will help regain their mental and physical energy which will change their body naturally.