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Design Finalists

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Use of Photography
Entrant: DDB Germany, Berlin
DB Brand Atlas
"The DB Brand Atlas"
Corporate Name of Client: Deutsche Bahn AG
Agency: DDB Germany, Berlin
Chief Creative Officer: Amir Kassaei
Creative Directors: Natalie Sofinskyj/Annette Apel
Copywriters: Andreas Butterbrodt/Nina Faulhaber
Photographer: Oliver Helbig
Account Managers: Gesa Birkmann/Nina Preuss

Basic description of the project:
Deutsche Bahn AG transcended the limits of its name long ago, and has left them far behind. The DB Brand Atlas highlights the global position of the brand, and is the product of the company’s current portfolio of services and achievements. All the areas where DB operates are illustrated; the brand is located and mapped across the globe. The consistency and precision of the Atlas design reflects the brand and its main focal points.