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Design Finalists

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Brochures/Catalogues - Trade
Entrant: Leo Burnett, Lisbon
Mercedes Benz
"Viano Cargo Pen"
Corporate Name of Client: Mercedes Benz Portugal
Agency: Arc WW, Lisbon
Design Company: Arc WW, Lisbon
Chief Creative Officers: Chacho Puebla/Joao Roque
Executive Creative Directors: Chacho Puebla/Joao Roque
Creative Director: Dani Palma
Copywriters: Erick Rosa/Sergio Lobo
Art Director: Renato Lopes
Assistant: Jean Zamprogno

Basic description of the project:
A modern and premium vehicle such as the Mercedes-Benz Viano requires a strategy such as this one to reach its customers. This way, we are able to illustrate how premium the Viano, save money and innovate in the process. A catalog inside a large capacity USB flash drive gives the customer the initial experience, he or she will have behind the wheels of a real one.