Brochures/Catalogues - Trade
Mercedes Benz "Viano Cargo Pen"
Credits Corporate Name of Client: Mercedes Benz Portugal Agency: Arc WW, Lisbon Design Company: Arc WW, Lisbon Chief Creative Officers: Chacho Puebla/Joao Roque Executive Creative Directors: Chacho Puebla/Joao Roque Creative Director: Dani Palma Copywriters: Erick Rosa/Sergio Lobo Art Director: Renato Lopes Assistant: Jean Zamprogno
Basic description of the project: A modern and premium vehicle such as the Mercedes-Benz Viano requires a strategy such as this one to reach its customers. This way, we are able to illustrate how premium the Viano, save money and innovate in the process. A catalog inside a large capacity USB flash drive gives the customer the initial experience, he or she will have behind the wheels of a real one.