Brochures/Catalogues - Trade
The Jupiter Drawing Room (South Africa),
ABSA Capital "The Power of 3"
Credits Corporate Name of Client: ABSA Agency: The Jupiter Drawing Room (South Africa) Executive Creative Director: Graham Warsop Creative Director: Jonathan Deeb Copywriter: Aviv Weil Art Directors: Frank Van Rooijen/Chantelle Dos Santos Illustrator: Ben Crosman
Basic description of the project: A unique philosophy was created to relaunch the ABSA Capital brand in South Africa. We called it "The Power of 3." To house this philosophy, 100 limited edition manifestos were developed and dispersed amongst the top 100 business people in country. Termed "The Cubism Manifesto" each edition contained 99 pages of design, typography, illustration and photography that delivered the Power of 3 philosophy to those individuals who could best benefit from ABSA Capital's unique investment knowhow.
The end result? ABSA Capital's profits rose 51%