Direct Mail – Consumer
Breeze Excel Washing Detergent "Torture Test"
Credits Corporate Name of Client: Unilever Thailand Agency: Lowe Limited, Bangkok Creative Directors: Clinton Manson/Dominic Stallard Copywriter: Clinton Manson Art Director: Dominic Stallard SVP Creative Resources: Piyachat Cholasap
Basic description of the project: We mailed a t-shirt wrapped box that contained a product sample to select women’s social groups across Thailand (including rural areas where tradition mediums like TV and press are limited). Instead of finding a free gift on the inside, the actual box was wrapped with the gift. As predicted, the postal service almost ruined the t-shirts. And if the recipients wanted their t-shirt to look as good as new, all they had to do was wash it once with the product sample.