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Gold Winner

Direct Mail – Consumer
Entrant: Lowe Bangkok, Bangkok
Breeze Excel Washing Detergent
"Torture Test"
Corporate Name of Client: Unilever Thailand
Agency: Lowe Limited, Bangkok
Creative Directors: Clinton Manson/Dominic Stallard
Copywriter: Clinton Manson
Art Director: Dominic Stallard
SVP Creative Resources: Piyachat Cholasap

Basic description of the project:
We mailed a t-shirt wrapped box that contained a product sample to select women’s social groups across Thailand (including rural areas where tradition mediums like TV and press are limited). Instead of finding a free gift on the inside, the actual box was wrapped with the gift. As predicted, the postal service almost ruined the t-shirts. And if the recipients wanted their t-shirt to look as good as new, all they had to do was wash it once with the product sample.