Podravka Food Company "Well Done"
Credits Corporate Name of Client: Podravka Agency: Bruketa&Zinic, Zagreb Design Company: Bruketa&Zinic, Zagreb Chief Creative Officers: Davor Bruketa/Nikola Zinic Creative Directors: Davor Bruketa/Nikola Zinic Copywriters: Davor Bruketa/Nikola Zinic Art Directors: Davor Bruketa/Nikola Zinic/Imelda Ramovic/Mirel Hadzijusufovic Illustrator: Nikola Wolf Graphic Designers: Imelda Ramovic/Mirel Hadzijusufovic Typographer: Nikola Djurek
Basic description of the project: The symbol of Podravka is the heart and its slogan “Company with a heart.” The annual report consists of a big book containing numbers and statistics, and a small book inserted inside the big one that contains the very heart of Podravka as a brand: great Podravka’s recipes. It is printed in invisible, thermo-reactive ink. To be able to read it you need to cover the small booklet in aluminium foil and bake it at 100 degers Celsius for 25 minutes. Then the empty pages will become filled with text, and the illustrations with empty plates with food.