Abbott Mead Vickers BBDO,
Museum of Childhood "Space Rocket Stickers"
Credits Corporate Name of Client: Museum of Childhood Agency: Abbott Mead Vickers BBDO Chief Creative Officer: Paul Brazier Copywriter: Mike Nicholson Art Director: Paul Pateman
Basic description of the project: Brief: To encourage the public and their families to visit the Museum of childhood’s Space exhibition. (The V&A’s toy museum in Bethnal Green.)
Solution: We designed stickers so that kids could convert old washing-up liquid bottles into rockets. One of the stickers also had the information about the exhibition. The stickers enabled kids to enjoy their childhood and create a space ship whilst encouraging them to visit the museum to enjoy more space things. This tied into the ethos of the museum.
Budget/Location: They were handed out at local stores and supermarkets when Mum’s bought washing-up liquid bottles.