Leo Burnett/Arc Worldwide,
Oliver Patrick & Glenn Grocers
Credits Corporate Name of Client: Oliver, Patrick & Glenn Grocers Pte Ltd Agency: Leo Burnett/Arc Worldwide, Singapore Executive Creative Director: Chris Chiu Creative Director: Alex Lim Thye Aun Copywriters: Alex Lim Thye Aun/Adrian Yeap Art Directors: Alex Lim Thye Aun/Ngai Arh Chun Photographer: Anuchai @Remix Studios Retoucher: Anuchai @ Remix Studios Production Manager: Joel Ng
Basic description of the project: Oliver, Patrick and Glenn Grocers Pte Ltd is a medium sized grocery company that needed a corporate identity that would be used across all stationery and packaging. Although targeted at conservative housewives from middle income households, the younger owners that make up this somewhat more modern proprietorship (in what is typically an old fashioned industry in Singapore) requested something with a bit of fun.
Having chanced upon an onion (Oliver), potato (Patrick) and ginger (Glenn) that resembled human faces was fantastic. Suffice to say, however, that was as far as the resemblance went.