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Design Winners

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Silver Winner

Entrant: Leo Burnett/Arc Worldwide, Singapore
Oliver Patrick & Glenn Grocers
Corporate Name of Client: Oliver, Patrick & Glenn Grocers Pte Ltd
Agency: Leo Burnett/Arc Worldwide, Singapore
Executive Creative Director: Chris Chiu
Creative Director: Alex Lim Thye Aun
Copywriters: Alex Lim Thye Aun/Adrian Yeap
Art Directors: Alex Lim Thye Aun/Ngai Arh Chun
Photographer: Anuchai @Remix Studios
Retoucher: Anuchai @ Remix Studios
Production Manager: Joel Ng

Basic description of the project:
Oliver, Patrick and Glenn Grocers Pte Ltd is a medium sized grocery company that needed a corporate identity that would be used across all stationery and packaging. Although targeted at conservative housewives from middle income households, the younger owners that make up this somewhat more modern proprietorship (in what is typically an old fashioned industry in Singapore) requested something with a bit of fun. Having chanced upon an onion (Oliver), potato (Patrick) and ginger (Glenn) that resembled human faces was fantastic. Suffice to say, however, that was as far as the resemblance went.