McCann Erickson Japan Inc.,
OLFA Cutter "Snap-off Blade Business Card"
Credits Corporate Name of Client: OLFA Agency: McCann Erickson Japan Inc., Tokyo Art Director: Takayuki Nagai Planner: Mikiko Arima Producers: Tetsuichi Segawa/Toshiaki Tanaka
Basic description of the project: The world’s first “snap-off blade cutter knife” invented by OLFA. “Snap-off blade (olfa, in Japanese)” which is the etymology of the product and corporate name is taken in the design of these business cards. This will be the business tool to leave a strong impression of the product and brand to the people one meets for the first time.