Stationery Entrant: McCann Erickson Japan Inc., Tokyo OLFA Cutter
"Snap-off Blade Business Card"

Credits
Corporate Name of Client: OLFA
Agency: McCann Erickson Japan Inc., Tokyo
Art Director: Takayuki Nagai
Planner: Mikiko Arima
Producers: Tetsuichi Segawa/Toshiaki Tanaka

Basic description of the project:
The world’s first “snap-off blade cutter knife” invented by OLFA. “Snap-off blade (olfa, in Japanese)” which is the etymology of the product and corporate name is taken in the design of these business cards. This will be the business tool to leave a strong impression of the product and brand to the people one meets for the first time.