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Silver Winner

Use of Copywriting
Entrant: Zync Communications, Toronto
Bretenic Limited
Corporate Name of Client: Bretenic Limited
Design Company: Zync Communications, Toronto
Creative Director: Marko Zonta
Copywriter: Mike Kasperski
Art Director: Mike Kasperski
Graphic Designer: Mike Kasperski

Basic description of the project:
Paul Russell is a writer specializing in marketing and corporate communications. He’s also a great guy with a brilliant sense of humour. He has the uncanny ability to cut through layers of superfluous details and shed light on subject matter which can be daunting at best. Zync’s solution was to create a series of vignettes which work as an introduction to Paul and his offerings. These stories are paired with design that works very hard to not detract from the content and to present Paul in all his unconventional glory.