Use of Copywriting
Credits Corporate Name of Client: Bretenic Limited Design Company: Zync Communications, Toronto Creative Director: Marko Zonta Copywriter: Mike Kasperski Art Director: Mike Kasperski Graphic Designer: Mike Kasperski
Basic description of the project: Paul Russell is a writer specializing in marketing and corporate communications. He’s also a great guy with a brilliant sense of humour. He has the uncanny ability to cut through layers of superfluous details and shed light on subject matter which can be daunting at best.
Zync’s solution was to create a series of vignettes which work as an introduction to Paul and his offerings. These stories are paired with design that works very hard to not detract from the content and to present Paul in all his unconventional glory.