Brochures/Catalogues - Trade Entrant: BBDO Germany, Düsseldorf Mercedes-Benz Blue Tec
"Stories in Oil"

Credits
Corporate Name of Client: Mercedes-Benz Trucks; Sales Germany
Agency: BBDO Stuttgart, Stuttgart
Chief Creative Officer: Armin Jochum
Creative Directors: Friedrich Tromm/Stefan Nagel
Copywriters: Friedrich Tromm/Armin Jochum/Wolf-Peter Camphausen/Achim Szymanski
Art Director: Sebastian Gaissert
Illustrator: Sebastian Gaissert
Client Consulting: Andreas Rauscher/Caroline Schäufele

Basic description of the project:
Objective: BlueTec® leads to a drastic reduction in the consumption of fossil fuels. To familiarize specialist journalists, haulers, and drivers with this ground-breaking technology, we told a few “Stories in Oil“ Target group: Specialist journalists, haulers, fleet managers