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Integrated Media Finalists

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Integrated Media Campaign
Entrant: Draftfcb, Shanghai
Breastfeeding - Eating in Toilet
Media Type: Digital Media,Poster & Outdoor,Print,Official Invitation Letters, Invitation Cards, Cuerilla Marketi
URL Address:
Corporate Name of Client: Hong Kong Breastfeeding Mothers' Association
Agency: DraftFfcb, Shanghai
Executive Creative Directors: Poh Hwee Beng/Bill Chan
Creative Director: Tim Dorothey
Associate Creative Directors: Jeremiah Lee/Wang Yong
Copywriters: Bill Chan/Tim Dorothey
Art Director: Jeremiah Lee
Graphic Designer: Sail Zhang
Agency Producer: Fan Xiao Xiao

Basic description of the project:
The promotion is to fight for legislation to create public nursing rooms. On Dec 1 2007, Hong Kong Breastfeeding Mothers' Association invites all government officials, including the Chief Executive Mr. Donald Tsang, to experience what it is like to eat a meal in public toilet. After the event, across news papers, on the blog, on the website, the event continues . On Dec 12 2007, Hong Kong legislative council meets to discuss on the topic.After the long meeting inside the legislative council, the government has agreed to put the topic on their official agenda.