Integrated Media Campaign
Breastfeeding - Eating in Toilet
Credits Media Type: Digital Media,Poster & Outdoor,Print,Official Invitation Letters, Invitation Cards, Cuerilla Marketi URL Address: http://www.breastfeeding.org.hk/ Corporate Name of Client: Hong Kong Breastfeeding Mothers' Association Agency: DraftFfcb, Shanghai Executive Creative Directors: Poh Hwee Beng/Bill Chan Creative Director: Tim Dorothey Associate Creative Directors: Jeremiah Lee/Wang Yong Copywriters: Bill Chan/Tim Dorothey Art Director: Jeremiah Lee Graphic Designer: Sail Zhang Agency Producer: Fan Xiao Xiao
Basic description of the project: The promotion is to fight for legislation to create public nursing rooms.
On Dec 1 2007, Hong Kong Breastfeeding Mothers' Association invites all government officials, including the Chief Executive Mr. Donald Tsang, to experience what it is like to eat a meal in public toilet.
After the event, across news papers, on the blog, on the website, the event continues . On Dec 12 2007, Hong Kong legislative council meets to discuss on the topic.After the long meeting inside the legislative council, the government has agreed to put the topic on their official agenda.