Integrated Media Campaign
Credits Media Type: Digital Media, Print, Event, PR URL Address: http://kungsgrillen.se/absolutmachines/ Corporate Name of Client: The Absolut Company Agency: Great Works/Frankenstein/TBWA/ Knock/Jung/Noise Marketing/Teenage Engineering/Plebian Design/ Creative Director: Ted Persson Associate Creative Directors: Pontus Frankenstein (Frankenstein)/Sebastien Vacherot (TBWA) Copywriter: Mathias Päres Art Directors: Mathias Päres/Pontus Frankenstein (Frankenstein) Photographers: Erik Hagman/Sesse Lind Graphic Designers: Fredrik Karlsson/Pontus Frankenstein (Frankenstein)/Mathias Päres Executive Agency Producers: Charlotta Rydholm/Kaj Bouic Agency Producers: Linn Tornérhielm/Jocke Wissing Client V&S Absolut Spirits: Ulrika Lövdahl/Karl-Johan Bogefors/Kristina Hagbard/Jesper Andreasson/Patric Blixt Account Director: Magnus Wålsten Technical Director: Mikael Emtinger PR: Jung/Noise marketing Event: Knock
Basic description of the project: IN AN ABSOLUT WORLD, WOULD MACHINES BE CREATIVE?
Following the work ABSOLUT has been doing within the spheres of art, fashion and music, the brand decided to explore the intersection between art and cutting-edge technology.
To explore what it would be like if machines were creative, ABSOLUT invited Dan Paluska and Jeff Lieberman of science and technology institute MIT, and Swedish design and engineering team 'TeenageEngineering' to creative one creative machine each.
For the first time, website visitor are invited to interact with the machines, physically situated in gallery spaces in Stockholm and NY, live right from their browsers.