Integrated Media Campaign
Times of India
Credits Media Type: Ambient, Digital Media, Poster & Outdoor, Print, Radio, Television/Cinema, Music Video URL Address: www.lead.timesofindia.com Corporate Name of Client: Bennett, Coleman and Company Limited Agency: JWT India, Mumbai Chief Creative Officer: Agnello Dias Group Creative Directors: Debu Purkayastha/Vistasp Hodiwala Creative Director: Arkadyuti Basu Copywriters: Simone Patrick/Kaushik Iyer Art Directors: Vinayak Gaikwad/Komal Ranjan Photographers: Madhur Shroff/Rohit Redkar Illustrator: Sachin Kalelkar Agency Producer: Firoz Karmalawala Production Company: Red Ice, Mumbai/Equinox, Mumbai Producers: Gary Grewal/Manoj Shroff Directors: Shoojit Sircar/Milind Dhaimade
Basic description of the project: The Times of India wanted to find a stimulus that would break the social inertia of acceptance and tolerance and galvanize an entire nation to be the face of change in India.
To capture the essence of a resurgent nation poised tantalizingly on the edge of redemption, Lead India was launched on the first day of the 60th year of India’s Independence. The objective was to send out a clarion call for one final thrust that would take her from a potential nation to a kinetic power.