Integrated Media Campaign
Credits Media Type: Ambient,Design,Digital Media,Package Design,Point-of-Sale,Poster & Outdoor,Print,Radio,Television/Cinema,Recruitment Interviews/promotions URL Address: http://www.greatbeerdelivery.co.nz Corporate Name of Client: Lion Nathan Agency: Publicis Mojo, Auckland Executive Creative Director: Nick Worthington Creative Directors: Nick Worthington/Lachlan McPherson Copywriters: Karl Fleet/Guy Denniston/Nick Worthington Art Directors: Lachlan McPherson/Lorenz Perry Graphic Designer: Mark Van der Hoeven Agency Producers: Sacha Loverich/Corey Esse Production Company: RJ Media/Octagon/Tomorrowland Producers: Michelle Jones/Lisa Fardy/Phil Wade/Richard Scotts Directors: AJ Johnson/Jono Nyquist Sound Design Company: Soundpost - Steve Finnigan, Auckland
Basic description of the project: After hearing New Zealanders in the UK missed their favourite beer, a working Speight’s Alehouse was strapped to a ship’s deck and sailed from Dunedin to London. The ships crew was recruited in a nationwide search. The voyage received over 20 minutes of national television news coverage and press reports. The action was transmitted from the boat to a website during it’s 16 week voyage. A NZ prime time sports programme and radio network provided weekly coverage of the action. The London arrival drew another crowd and more news coverage. An hour-long documentary of the journey aired on Sky TV.