Integrated Media Campaign
Entrant:
Serviceplan Munich/Hamburg,
Hamburg
Unicef ProAging
Credits Media Type: Digital Media, Package Design, Point-of-Sale, Poster & Outdoor, Print, Guerilla, PR URL Address: http://awards.serviceplan-hamburg.de/proaging/en/award Corporate Name of Client: UNICEF Deutschland Agency: Serviceplan Munich/Hamburg Creative Directors: Maik Kaehler/Christoph Nann/Alexander Schill/Axel Thomsen/Friedrich von Zitzewitz/Daniel Koennecke Copywriter: Christoph Nann Art Directors: Maik Kaehler/Amelie Graalfs/Till Diestel/Roman Becker/Andreas Lexa Photographer: Beatrice Heydiri Graphic Designer: Andre Wischnewski Production Company: Alphadog/Schoenheitsfarm, Hamburg Account Managers: Robin Ruschke/Christina Franz
Basic description of the project: In Germany Anti-Aging is a big thing. But in Africa it’s all about the opposite, because many children die long before they grow older. That’s why we launched the virtual pro-aging-cosmetics series by UNICEF. Products like drinking water or mosquito nets are promoted in a cosmetic campaign.