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Integrated Media Finalists

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Integrated Media Campaign
Entrant: Vitruvio Leo Burnett, Madrid
Prodis Foundation
Media Type: Ambient, Print, Television/Cinema
Corporate Name of Client: Fundacion Prodis
Agency: Vitruvio Leo Burnett, Madrid
Executive Creative Director: Rafa Antón
Creative Director: Fernando Martin
Copywriters: Fernando Martin/Francisco Cassis/Silvia Comesaña
Art Directors: Alejandro Hernán/Miguel de María
Agency Producers: Guzmán Molin-Pradel/Natacha Martín
Production Company: Wind Productions
Executive Producer: Jesus Cabanas
Producer: Tay Sanchez
Director: Dionisio Naranjo

Basic description of the project:
We needed to create a 30 second ad to communicate that with the right education, people with Down’s syndrome can be fully integrated into society. After weeks with the kids we realized they could do a lot more things than we could possibly imagine. We came to the conclusion that the best way to communicate this message was letting them do their own ad.