Integrated Media Campaign
Vitruvio Leo Burnett,
Credits Media Type: Ambient, Print, Television/Cinema Corporate Name of Client: Fundacion Prodis Agency: Vitruvio Leo Burnett, Madrid Executive Creative Director: Rafa Antón Creative Director: Fernando Martin Copywriters: Fernando Martin/Francisco Cassis/Silvia Comesaña Art Directors: Alejandro Hernán/Miguel de María Agency Producers: Guzmán Molin-Pradel/Natacha Martín Production Company: Wind Productions Executive Producer: Jesus Cabanas Producer: Tay Sanchez Director: Dionisio Naranjo
Basic description of the project: We needed to create a 30 second ad to communicate that with the right education, people with Down’s syndrome can be fully integrated into society.
After weeks with the kids we realized they could do a lot more things than we could possibly imagine.
We came to the conclusion that the best way to communicate this message was letting them do their own ad.