Integrated Media Campaign
BBDO New York,
Credits Media Type: Ambient, Digital Media, Poster & Outdoor, Print, Television/Cinema URL Address: http://qa.hbo.com/hbovoyeur Username: voyeur Password: 3agleey3 Corporate Name of Client: HBO Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Greg Hahn Creative Directors: Mike Smith/David Carter (Senior Creative Directors) Copywriters: Greg Hahn/Mike Smith/David Carter Art Director: David Carter Production Company: RSA, New York/Big Spaceship, New York Producers: Jules Daly/Fran McGivern/David Mitchell Directors: Jake Scott/Chris Nelson Director of Integrated Production: Brian DiLorenzo Content Producer: Jiffy Luen
Basic description of the project: The campaign goal was to fortify HBO against increasing competition by getting super-fans to connect with the brand with the same passion they show for programming. It wouldn't be enough to tell super-fans that we are the leaders at cutting-edge, innovative storytelling ? we needed to show them.
HBO Voyeur took the act of watching, already an integral part of the HBO experience, and intensified it. The viewers became essential players within the story ? their gaze the very essence of
the concept for HBO Voyeur: sometimes the best stories are the ones we were not meant to see.