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Integrated Media Winners

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Gold Winner

Integrated Media Campaign
Entrant: BBDO New York, New York
HBO Voyeur
Media Type: Ambient, Digital Media, Poster & Outdoor, Print, Television/Cinema
URL Address:
Username: voyeur
Password: 3agleey3
Corporate Name of Client: HBO
Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Greg Hahn
Creative Directors: Mike Smith/David Carter (Senior Creative Directors)
Copywriters: Greg Hahn/Mike Smith/David Carter
Art Director: David Carter
Production Company: RSA, New York/Big Spaceship, New York
Producers: Jules Daly/Fran McGivern/David Mitchell
Directors: Jake Scott/Chris Nelson
Director of Integrated Production: Brian DiLorenzo
Content Producer: Jiffy Luen

Basic description of the project:
The campaign goal was to fortify HBO against increasing competition by getting super-fans to connect with the brand with the same passion they show for programming. It wouldn't be enough to tell super-fans that we are the leaders at cutting-edge, innovative storytelling ? we needed to show them. HBO Voyeur took the act of watching, already an integral part of the HBO experience, and intensified it. The viewers became essential players within the story ? their gaze the very essence of the concept for HBO Voyeur: sometimes the best stories are the ones we were not meant to see.