Integrated Media Campaign
Volkswagen Golf Night Driving
Credits Media Type: Digital Media, Poster & Outdoor, Print, Television/Cinema URL Address: www.night-driving.com Corporate Name of Client: Volkswagen Agency: DDB London, London Copywriter: Sam Oliver Art Director: Shishir Patel Photographer: Paul Cameron Agency Producer: Lucinda Ker Production Company: Independent Films Producer: Richard Packer Director: Noam Murro Editor: Tim Thorton-Allan, Marshall Street Editors Planner: Kirsty Sadler Account People: Louise Garnar/James Hayhurst Online Agency: Tribal DDB Online Creatives: Stephen Webley/Kathrina Hahn Online Account Man: John Goodbody
Basic description of the project: In recent years, the status of the Golf as one of the highest profile premium car models has been challenged with the increasing popularity of Audis and BMWs. Volkswagen tasked us with creating a campaign that put the Golf back on top.
The concept of Night Driving was born from Golf’s brand values as a ‘driver’s car’ – the pure pleasure of driving. With the current driving conditions, particularly in big cities, it’s only at night that drivers can be un-distracted by traffic, noise and chaos. At night, it becomes more about the driving.