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Gold Winner

Integrated Media Campaign
Entrant: DDB London, London
Volkswagen Golf Night Driving
Media Type: Digital Media, Poster & Outdoor, Print, Television/Cinema
URL Address:
Corporate Name of Client: Volkswagen
Agency: DDB London, London
Copywriter: Sam Oliver
Art Director: Shishir Patel
Photographer: Paul Cameron
Agency Producer: Lucinda Ker
Production Company: Independent Films
Producer: Richard Packer
Director: Noam Murro
Editor: Tim Thorton-Allan, Marshall Street Editors
Planner: Kirsty Sadler
Account People: Louise Garnar/James Hayhurst
Online Agency: Tribal DDB
Online Creatives: Stephen Webley/Kathrina Hahn
Online Account Man: John Goodbody

Basic description of the project:
In recent years, the status of the Golf as one of the highest profile premium car models has been challenged with the increasing popularity of Audis and BMWs. Volkswagen tasked us with creating a campaign that put the Golf back on top. The concept of Night Driving was born from Golf’s brand values as a ‘driver’s car’ – the pure pleasure of driving. With the current driving conditions, particularly in big cities, it’s only at night that drivers can be un-distracted by traffic, noise and chaos. At night, it becomes more about the driving.