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Integrated Media Winners

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Silver Winner

Integrated Media Campaign
Entrant: Crispin Porter + Bogusky, Miami
Whopper Freakout
Media Type: Design, Digital Media, Television/Cinema, Website, Web Banners (Flash and Rich Media)
URL Address:
Corporate Name of Client: Burger King
Agency: Crispin Porter + Bogusky, Miami
Creative Directors: Rob Reilly/Bill Wright/Jeff Benjamin
Associate Creative Director: Ryan Kutscher
Copywriters: Ryan Kutscher/Omid Farhang/Nathan Dills
Art Directors: Paul Caiozzo/Andy Minisman/Dan Treichel
Agency Producers: David Rolfe/Winston Binch/Chris Kyriakos (Sr)/Aymi Beltramo/Harshal Sisodia/Bill Meadows
Production Company: Post: RIO
Executive Producers: Patrick Milling Smith/Brian Carmody/Lisa Rich/Dan Sormani/Stephanie Boggs
Producers: Allison Kunzman/Laura Thoel/Drew Santersiero/Crissy Desimone/Tricia Sanzaro/Shawna Drop
Directors: Henry-Alex Rubin/DOP: Learan Kahanov
Sound Design Company: Composer: Eugen Cho, Lime Studios/Dave Wagg/Rohan Young/Loren Silber/Mark Meyuhas
Technical Director: Scott Prindle
Associate Technical Director: Matthew Ray
Interaction Designer: Michael Tseng
QA: Stewart Warner/James Luckensow
Designer: Thomas Rodgers
Editors: Adam Pertofsky/Chan Hatcher/Matt Murphy/Wyatt Jones
Assistant Editor: Dan Aronin/Gabriel Britz/Neil Meiklejohn
Development Partner: RED Interactive
Design/Animation: Lifelong Friendship Society
Fire Artist: Mark Dennison
Inferno Artist: Andy Davis
Producer: Jessica Locke

Basic description of the project:
To celebrate the 50th Anniversary of the WHOPPER®, BURGER KING® created an innovative media campaign in which America's favorite burger, the WHOPPER®, was removed from the menu for a day and hidden cameras captured customers candid reactions. The first component of the campaign explored deprivation to see what would happen if America's most beloved burger was removed from the menu unannounced. The social experiment was taken to another level when customers were given competitors' burgers. When the customer returned to discuss the problem with the manager, the King presented the customer with a Whopper and revealed the hidden cameras.