Credits Media Type: Design, Digital Media, Television/Cinema, Website, Web Banners (Flash and Rich Media) URL Address: http://www.cpbgroup.com/awards/ca/bkwhopperfreakoutintegrated.html Corporate Name of Client: Burger King Agency: Crispin Porter + Bogusky, Miami Creative Directors: Rob Reilly/Bill Wright/Jeff Benjamin Associate Creative Director: Ryan Kutscher Copywriters: Ryan Kutscher/Omid Farhang/Nathan Dills Art Directors: Paul Caiozzo/Andy Minisman/Dan Treichel Agency Producers: David Rolfe/Winston Binch/Chris Kyriakos (Sr)/Aymi Beltramo/Harshal Sisodia/Bill Meadows Production Company: Post: RIO Executive Producers: Patrick Milling Smith/Brian Carmody/Lisa Rich/Dan Sormani/Stephanie Boggs Producers: Allison Kunzman/Laura Thoel/Drew Santersiero/Crissy Desimone/Tricia Sanzaro/Shawna Drop Directors: Henry-Alex Rubin/DOP: Learan Kahanov Sound Design Company: Composer: Eugen Cho, Lime Studios/Dave Wagg/Rohan Young/Loren Silber/Mark Meyuhas Technical Director: Scott Prindle Associate Technical Director: Matthew Ray Interaction Designer: Michael Tseng QA: Stewart Warner/James Luckensow Designer: Thomas Rodgers Editors: Adam Pertofsky/Chan Hatcher/Matt Murphy/Wyatt Jones Assistant Editor: Dan Aronin/Gabriel Britz/Neil Meiklejohn Development Partner: RED Interactive Design/Animation: Lifelong Friendship Society Fire Artist: Mark Dennison Inferno Artist: Andy Davis Producer: Jessica Locke
Basic description of the project: To celebrate the 50th Anniversary of the WHOPPER®, BURGER KING® created an innovative media campaign in which America's favorite burger, the WHOPPER®, was removed from the
menu for a day and hidden cameras captured customers candid reactions. The first component of the campaign explored deprivation to see what would happen if America's most beloved
burger was removed from the menu unannounced. The social experiment was taken to another level when customers were given competitors' burgers. When the customer returned to discuss the problem with the manager, the King presented the customer with a Whopper and revealed the hidden cameras.