12 Bridges Gin
Credits Corporate Name of Client: Integrity Spirits Agency: ID Branding, Portland Design Company: ID Branding, Portland Container Company: Saver Glass, Feuquieres, France Executive Creative Director: Doug Lowell Copywriter: Charla Adams Art Director: Jared Milam Illustrator: Egon Selby Graphic Designer: Egon Selby Producer: Pam Lazoff
Basic description of the project: 12 Bridges Gin:
When our client, Integrity Spirits, wanted to make a gin that shook up the gin world, we were asked to come up with a brand that embodied their aspirations. Since Portland, Oregon is the home of Integrity Spirits, and since their gin uses 12 botanicals for its distinct flavor, we suggested calling it 12 Bridges Gin, in honor of the 12 bridges that cross Portland's two rivers. Each bottle order will be printed with the story of a different bridge, until, over the next several years, all 12 of Portland's bridges have had their story told.