Credits Corporate Name of Client: Nude Skincare Design Company: Pearlfisher, London Design Director: Sarah Butler Copywriter: Lisa Desforges Graphic Designers: Sarah Butler/Sarah Pidgeon
Basic description of the project: Nude skincare is the first of its kind, inspired by the idea that what we put on our skin is as important as what we put in our mouths. Our brief was to create the brand from scratch. The design communicates simplicity and purity with a minimal look and feel. The colour palette has a muted, earthy feel to imitate the shades of nature. The structures emulate this with simple, ergonomic curves and tactile finishes inspired by pebbles. The directions and mandatory information are printed on a removable 100% biodegradable sleeve that can be discarded to leave the packaging ‘nude’.