Wines Entrant: Brandever Strategy, Vancouver [the] Organized Crime Winery

Credits
Corporate Name of Client: [the] Organized Crime Winery
Design Company: Brandever, Vancouver
Creative Director: Bernie Hadley-Beauregard
Illustrator: Clare Louise Mallison
Graphic Designer: Laurie Millotte

Basic description of the project:
A true Niagara Peninsula (Canada) story: On what is currently the grounds of the Jordan Historical Museum stood two Mennonite churches. One of the churches was more conservative, while the other was more progressive and did not adhere as strictly to earlier doctrines. It turns out that the more progressive Mennonite church acquired an organ, and this so enraged the more traditional church that one night, members of the congregation broke into the progressive church, stole the organ and then threw it down the embankment to the Twenty Mile Creek.