Beverages - Non-Alcoholic
Coca-Cola Aluminium Bottle
Credits Corporate Name of Client: The Coca-Cola Company, North America Design Company: Turner Duckworth, London & San Francisco Creative Directors: David Turner/Bruce Duckworth Graphic Designer: Chris Garvey
Basic description of the project: Our aluminium bottle design embodies Coke’s renewed focus on its core brand identity. The classic contour bottle shape features an oversized Coke trademark and nothing more. This clean and confident design simplifies what it means to be Coke and makes the brand feel fresh and new again.