Credits Corporate Name of Client: Espaço Novo Vento Design Company: Shigeno Araki Design & Co., Osaka Container Company: The Pack Co., Ltd., Osaka Executive Creative Director: Shigeno Araki Design Director: Shigeno Araki Art Director: Shigeno Araki Illustrator: Shigeno Araki Graphic Designers: Mizuho Tada/Yoshitaka Orita
Basic description of the project: In Portuguese, ESPAÇO means “space”, and NOVO VENTO means “new wind”. Enjoy new sweets at some open space. ESPAÇO NOVO VENTO was born from such a concept.
ESPAÇO NOVO VENTO is selling fast, and the main product of this brand is sweets pouring on liquid chocolate. Shop performance; shows pouring liquid chocolate on sweets in front of customers- a distinctive feature of this brand. Illustration on packages expresses images of dripping, “just made” chocolate. Visual expression on package tries to emphasize taste of “just made”.