Pemberton & Whitefoord,
Tesco Tortilla Chips
Credits Corporate Name of Client: Tesco Stores Design Company: Pemberton & Whitefoord, London Creative Director: Simon Pemberton Graphic Designer: Barry Crombie
Basic description of the project: TORTILLA CHIPS
Brief: To produce a range identity for Tesco Standard Tortilla Chips focusing on the fun eating occasion and authentic Mexican origins.
Target market: Mums aged 20-40
Initial Production Run: 400,000 packs
The solution: The Bandito creates a generic icon across all packs with subtle humorous ‘ideas’ relating to product type e.g. Hawaiian shirt, sunglasses and mobile phone for the ‘Cool Bandito’ or a fire extinguisher, water bottle and red cheeks for the ‘Chilli Bandito’. Strong colour coding enhances the flavour variants for strong shelf impact.