Package Design Finalists
Finalist
Foods
Entrant:
Pemberton & Whitefoord,
London
Tesco Tortilla Chips
Credits
Corporate Name of Client: Tesco Stores
Design Company: Pemberton & Whitefoord, London
Creative Director: Simon Pemberton
Graphic Designer: Barry Crombie
Basic description of the project:
TORTILLA CHIPS Brief: To produce a range identity for Tesco Standard Tortilla Chips focusing on the fun eating occasion and authentic Mexican origins. Target market: Mums aged 20-40 Initial Production Run: 400,000 packs The solution: The Bandito creates a generic icon across all packs with subtle humorous ‘ideas’ relating to product type e.g. Hawaiian shirt, sunglasses and mobile phone for the ‘Cool Bandito’ or a fire extinguisher, water bottle and red cheeks for the ‘Chilli Bandito’. Strong colour coding enhances the flavour variants for strong shelf impact.
Corporate Name of Client: Tesco Stores
Design Company: Pemberton & Whitefoord, London
Creative Director: Simon Pemberton
Graphic Designer: Barry Crombie
Basic description of the project:
TORTILLA CHIPS Brief: To produce a range identity for Tesco Standard Tortilla Chips focusing on the fun eating occasion and authentic Mexican origins. Target market: Mums aged 20-40 Initial Production Run: 400,000 packs The solution: The Bandito creates a generic icon across all packs with subtle humorous ‘ideas’ relating to product type e.g. Hawaiian shirt, sunglasses and mobile phone for the ‘Cool Bandito’ or a fire extinguisher, water bottle and red cheeks for the ‘Chilli Bandito’. Strong colour coding enhances the flavour variants for strong shelf impact.