Waitrose Honey Bee
Credits Corporate Name of Client: Waitrose Ltd. Design Company: Turner Duckworth, London & San Francisco Creative Directors: David Turner/Bruce Duckworth Illustrator: John Geary Graphic Designer: Christian Eager Artworker: Reuben James
Basic description of the project: Waitrose approached Turner Duckworth to redesign their entire honey range, to make the fixture easy to navigate and bring it in line with their Good, Better Best tiering structure. The tiers help differentiate between ‘every day’ honey to the more specialist ‘taste’ or ‘provenance’ based honeys – ideal for cooking or for that special weekend treat.
A simple typographic design, playing with the “E” in HONEY, creates the stripy body of a bee, which also references wooden honey twizzler sticks. A simple design that runs across all the set and clear honeys in this, their Good tier.