Best Use of Interactivity Entrant: 777interactive, Tokyo Sony BRAVIA
"Color Tokyo!"

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Credits
Corporate Name of Client: Sony Marketing (Japan) Inc.
Design Company: 777interactive, Tokyo
Agency: Hakuhodo Inc., Tokyo/Hakuhodo Kettle Inc., Tokyo
Creative Directors: Kentaro Kimura/Junya Masuda
Copywriter: Tomoki Harada
Designers: Kojiro Futamura/Keisuke Mochizuki
Technical Director: Toshiyuki Sugai
Production Company: 777interactive, Tokyo
Producers: Toshi Morikawa/Takako Inaba/Mitsutoshi Sakamoto/Taizo Ota
Senior Creative Director: Hisashi Fujii
Planners: Kazuaki Hashida/Ikuko Ota
Art Directors: Ryoji Tanaka/Ken Funaki
IMC Planner: Takuya Takahashi
Coordinators: Hikaru Tokuyama/Shingo Yamaguchi/Kowashi Mitsuru
Technical Support: Shingo Mori/Shinya Takano
System Manager: Hiroo Suzuki