SELECT WINNERS YEAR
Home   |   Back to LIA Main Home
ADVANCED SEARCH  
 

Design Finalists

Grand Prize   |   Winners   |   Finalists

Finalist

Environmental Design
Entrant: Atelier Markgraph, Frankfurt
Mercedes-Benz
"The Road to the Future – Mercedes-Benz at IAA 2007"
Credits
Corporate Name of Client: DaimlerChrysler AG
Design Company: Atelier Markgraph, Frankfurt/Kauffmann Theilig+Partner, Stuttgart
Lighting Design: TLD Planungsgruppe
Construction: Ernst F. Ambrosius & Sohn

Basic description of the project:
At IAA 2007, the historic Festhalle becomes a high-contrast skin in which Mercedes-Benz presents its drive towards zero-emission mobility. Beneath the dome is a 50-metre media-fed road. This ’Road to the Future’ provides a ’carwalk’ for forward-looking vehicles and technology, orchestrating a 3D choreography of film, light and sound and forming the hub of the surrounding brand exhibitions. In ’TecTalk’, Mercedes-Benz engineers give visitors straight answers to their questions. Three communication levels, one message: fascination and responsibility for environmentally friendly mobility.