Display Merchandising/Installations Entrant: Ogilvy Frankfurt, Frankfurt IKEA
"Bigger Storage Ideas"

Credits
Corporate Name of Client: IKEA Germany
Agency: Ogilvy Frankfurt, Frankfurt
Chief Creative Officer: Delle Krause
Creative Directors: Thomas Hofbeck/Lars Huvart
Copywriter: Lars Huvart
Art Director: Kerstin Eberbach
Graphic Designer: Kerstin Eberbach
Production: Fabian Schrader
Art Buying: Martina Diederichs/Caroline Walczok

Basic description of the project:
Germany’s flats and apartments are full of them: messy corners. That’s why the world-famous home furnishings chain store IKEA offers boxes and drawers in all shapes and sizes to meet each and every storage need. Aiming specifically at the large number of Frankfurt citizens that live in smaller apartments, the local IKEA store asked us to promote their storage solutions with a real big outdoor idea. In one of Frankfurt’s busiest streets, we disguised the balconies of an entire apartment house as giant versions of IKEA’s drawers and cardboard boxes.