Integrated Media Campaign Entrant: JWT India, Mumbai Times of India

Credits
Media Type: Ambient, Digital Media, Poster & Outdoor, Print, Radio, Television/Cinema, Music Video
URL Address: www.lead.timesofindia.com
Corporate Name of Client: Bennett, Coleman and Company Limited
Agency: JWT India, Mumbai
Chief Creative Officer: Agnello Dias
Group Creative Directors: Debu Purkayastha/Vistasp Hodiwala
Creative Director: Arkadyuti Basu
Copywriters: Simone Patrick/Kaushik Iyer
Art Directors: Vinayak Gaikwad/Komal Ranjan
Photographers: Madhur Shroff/Rohit Redkar
Illustrator: Sachin Kalelkar
Agency Producer: Firoz Karmalawala
Production Company: Red Ice, Mumbai/Equinox, Mumbai
Producers: Gary Grewal/Manoj Shroff
Directors: Shoojit Sircar/Milind Dhaimade

Basic description of the project:
The Times of India wanted to find a stimulus that would break the social inertia of acceptance and tolerance and galvanize an entire nation to be the face of change in India. To capture the essence of a resurgent nation poised tantalizingly on the edge of redemption, Lead India was launched on the first day of the 60th year of India’s Independence. The objective was to send out a clarion call for one final thrust that would take her from a potential nation to a kinetic power.