Integrated Media Campaign Entrant: Publicis Mojo, Auckland Speights

Credits
Media Type: Ambient,Design,Digital Media,Package Design,Point-of-Sale,Poster & Outdoor,Print,Radio,Television/Cinema,Recruitment Interviews/promotions
URL Address: http://www.greatbeerdelivery.co.nz
Corporate Name of Client: Lion Nathan
Agency: Publicis Mojo, Auckland
Executive Creative Director: Nick Worthington
Creative Directors: Nick Worthington/Lachlan McPherson
Copywriters: Karl Fleet/Guy Denniston/Nick Worthington
Art Directors: Lachlan McPherson/Lorenz Perry
Graphic Designer: Mark Van der Hoeven
Agency Producers: Sacha Loverich/Corey Esse
Production Company: RJ Media/Octagon/Tomorrowland
Producers: Michelle Jones/Lisa Fardy/Phil Wade/Richard Scotts
Directors: AJ Johnson/Jono Nyquist
Sound Design Company: Soundpost - Steve Finnigan, Auckland

Basic description of the project:
After hearing New Zealanders in the UK missed their favourite beer, a working Speight’s Alehouse was strapped to a ship’s deck and sailed from Dunedin to London. The ships crew was recruited in a nationwide search. The voyage received over 20 minutes of national television news coverage and press reports. The action was transmitted from the boat to a website during it’s 16 week voyage. A NZ prime time sports programme and radio network provided weekly coverage of the action. The London arrival drew another crowd and more news coverage. An hour-long documentary of the journey aired on Sky TV.