SELECT WINNERS YEAR
Home   |   Back to LIA Main Home
ADVANCED SEARCH  
 

Package Design Finalists

Grand Prize   |   Winners   |   Finalists

Finalist

Beverages - Non-Alcoholic
Entrant: Turner Duckworth, London
Coca-Cola Aluminium Bottle
Credits
Corporate Name of Client: The Coca-Cola Company, North America
Design Company: Turner Duckworth, London & San Francisco
Creative Directors: David Turner/Bruce Duckworth
Graphic Designer: Chris Garvey

Basic description of the project:
Our aluminium bottle design embodies Coke’s renewed focus on its core brand identity. The classic contour bottle shape features an oversized Coke trademark and nothing more. This clean and confident design simplifies what it means to be Coke and makes the brand feel fresh and new again.