Liquors
Entrant:
ID Branding,
Portland
Lovejoy Vodka
Credits Corporate Name of Client: Integrity Spirits Agency: ID Branding, Portland Design Company: ID Branding, Portland Container Company: Saver Glass, Feuquieres, France Executive Creative Director: Doug Lowell Copywriter: Charla Adams Illustrator: Jared Milam Graphic Designer: Jared Milam Producer: Pam Lazoff
Basic description of the project: Lovejoy Vodka (4 bottles):
Integrity Spirits came to us with the desire to make a small-batch, hand-crafted vodka in Portland, Oregon. We worked with them to create a name that embodied both the spirit of Portand and of vodka in general. (Lovejoy was a pioneer settler of Portland, and has a street and park named after him. And love and joy seem integral to the vodka experience.) We chose the bottle shape and designed a series of four labels to be released at the same time, allowing customers to choose the design that best fit their mood or the occasion.