Credits Corporate Name of Client: Quzhou Seezo Trading Co., Ltd. Agency: Hantang Communications Group, Shanghai Design Company: Hantang Communications Group , Shanghai Creative Director: Wayne Huang Design Director: Wayne Huang Copywriters: Eric Shang/Jie Tao Art Directors: Eden Cheng/Jing Wang Photographer: Eric Illustrators: Joy Huang/Jing Wang Graphic Designer: Nunu Wang
Basic description of the project: Wptt Contraceptive (a brand name) hopes to create a new packaging of novelty and visual impact. The objective is to emphasize the high contraceptive effectiveness of the products by indicating the painful consequences of having sex without a condom. More than 100,000 people have used the condoms and the sales increased by 21%.