London International Awards London International Awards 2019-04-24T02:56:24Z 2019-04-24T02:56:24Z London International Awards 11.5606 LIA 2008 1 1 2 1 2 1 0 False False False 0 0 0 0 False False
Medium Category Award Company City Country Brand Name of Product or Service Title Language Corporate Name of Client Advertising Agency Advertising Agency City Design Company Design Company City Chief Creative Officer(s) Executive Creative Director(s) Creative Director(s) Associate Creative Director(s) Design Director(s) Copywriter(s) Art Director(s) Photographer(s) Illustrator(s) Graphic Designer(s) Other In less than 100 words, give a basic description of the project. Non-English: you must provide an English translation of the Copy in the box to the right or the entry will be disqualified
Design / Product/Brand Annual Reports Gold Winner Bruketa&Zinic Zagreb CROATIA Podravka Food Company Well Done English Podravka Bruketa&Zinic Zagreb Bruketa&Zinic Zagreb Davor Bruketa/Nikola Zinic Davor Bruketa/Nikola Zinic Davor Bruketa/Nikola Zinic Davor Bruketa/Nikola Zinic/Imelda Ramovic/Mirel Hadzijusufovic Nikola Wolf Imelda Ramovic/Mirel Hadzijusufovic Typographer: Nikola Djurek The symbol of Podravka is the heart and its slogan “Company with a heart.” The annual report consists of a big book containing numbers and statistics, and a small book inserted inside the big one that contains the very heart of Podravka as a brand: great Podravka’s recipes. It is printed in invisible, thermo-reactive ink. To be able to read it you need to cover the small booklet in aluminium foil and bake it at 100 degers Celsius for 25 minutes. Then the empty pages will become filled with text, and the illustrations with empty plates with food.
Design / Product/Brand Annual Reports Silver Winner WAX Calgary CANADA Calgary Society for Person's with Disabilities 2008 Annual Report English Calgary Society for Person's with Disabilities WAX Calgary Monique Gamache/Joe Hospodarec Saro Ghazarian Jonathan Herman Justen Lacoursiere Printer: Blanchette Press To express the issue and significance of fundraising on a simple, human level, the entire Annual Report was written by hand on objects purchased through fundraising efforts that ultimately benefited people with disabilities.
Design / Product/Brand Brochures/Catalogues - Consumer Silver Winner Cheil Worldwide Seoul KOREA Huggies Promotion Campaign Baby Book English Samsung Tesco Cheil Worldwide Seoul Joungrack Lee Jaewook Nam/Songha Lee Seongwook Han
Design / Product/Brand Brochures/Catalogues - Consumer Silver Winner Kolle Rebbe Hamburg GERMANY Death's Messengers Book English Kolle Rebbe Werbeagentur GmbH/ KOREFE Kolle Rebbe/KOREFE Hamburg Kolle Rebbe/KOREFE Hamburg Olaf Oldigs Katrin Oeding Katharina Trumbach Reginald Wagner Reginald Wagner Reginald Wagner Reginald Wagner Typographer: Ulrike Kirmse; Account Executive: Tanja Reschner; Productioner: Finn Gnoycke; Final Drawing: px2@Medien One often forgets death, just like one often oversees its omens; which is why this book was made from equally forgotten printmaking materials. The print clichés of the letters and images recall ancient times, an era of fairy tales. The book is wrapped in a shroud and bound with a stamp that can convey parts of the fairy tale further and further. The different designs of the German and English parts depict death in flux. The portrayal of death as a constantly changing stain feeds into the same idea.
Design / Product/Brand Brochures/Catalogues - Consumer Gold Winner Ogilvy Frankfurt Frankfurt GERMANY Art Director's Club Germany/Focus Magazine Germany Heaven or Hell Art Director's Club Germany/Focus Magazine Germany Ogilvy Frankfurt Frankfurt Delle Krause Helmut Meyer/Delle Krause Delle Krause/Members ADC Germany Simon Huke/Atak Simon Huke Production: Thomas Mattner; Art Buying: Christina Hufgard What’s the right way to apply for a job in an advertising or design agency? Newcomers to the job market (and university graduates) have to avoid numerous traps awaiting the unaware. Prominent German and international creative personalities from the fields of advertising, interactive, and design are giving tips and advice for a correct application (door opener) or a wrong application (mortal sin). please refer to attached translation booklet
Design / Product/Brand Brochures/Catalogues - Trade Silver Winner Arnold Boston UNITED STATES One Show Annual Box Set English The One Club Arnold Boston Arnold Boston Pete Favat Robert Wong Roger Baldacci Ralph Watson Blake Marquis Designer: Ralph Watson
Design / Product/Brand Brochures/Catalogues - Trade Silver Winner BBDO Germany Düsseldorf GERMANY Mercedes-Benz Blue Tec Stories in Oil English Mercedes-Benz Trucks; Sales Germany BBDO Stuttgart Stuttgart Armin Jochum Friedrich Tromm/Stefan Nagel Friedrich Tromm/Armin Jochum/Wolf-Peter Camphausen/Achim Szymanski Sebastian Gaissert Sebastian Gaissert Client Consulting: Andreas Rauscher/Caroline Schäufele Objective: BlueTec® leads to a drastic reduction in the consumption of fossil fuels. To familiarize specialist journalists, haulers, and drivers with this ground-breaking technology, we told a few “Stories in Oil“ Target group: Specialist journalists, haulers, fleet managers
Design / Product/Brand Direct Mail – Business-to-Business Silver Winner Jung von Matt Stuttgart GERMANY Forest Stewardship Council Tree Drawings English Forest Stewardship Council (FSC) Jung von Matt Stuttgart Joachim Silber/Michael Ohanian/Tim Knowles Lennart Frank Drawn by Larch, Pine and Oak Thomas Lupo The brief: To develop an attention-getting promotion that attracts new supporters to FSC. Our strategy: Trees are essential to life. They improve the CO2 balance, offer habitat to animals and they are the beauty of nature. We felt that it was worth reminding people of that. Not by using nicely-shot images of forests, but in a different way – one with a little more depth. What we did was to add pencils to the tree’s branches. When they moved in the wind, unique works of art were created. These fascinating pictures were displayed and sent to potential supporters.
Design / Product/Brand Direct Mail – Business-to-Business Gold Winner kempertrautmann Hamburg GERMANY Conergy Points of View English Conergy AG kempertrautmann Hamburg Tim Belser Stefan Förster Philipp Kafkoulas/Oliver Griep/Roman Beesch Sina Rabe
Design / Product/Brand Direct Mail – Consumer Gold Winner Lowe Bangkok Bangkok THAILAND Breeze Excel Washing Detergent Torture Test English Unilever Thailand Lowe Limited Bangkok Clinton Manson/Dominic Stallard Clinton Manson Dominic Stallard SVP Creative Resources: Piyachat Cholasap We mailed a t-shirt wrapped box that contained a product sample to select women’s social groups across Thailand (including rural areas where tradition mediums like TV and press are limited). Instead of finding a free gift on the inside, the actual box was wrapped with the gift. As predicted, the postal service almost ruined the t-shirts. And if the recipients wanted their t-shirt to look as good as new, all they had to do was wash it once with the product sample.
Design / Product/Brand Display Merchandising/Installations Gold Winner BBDO New York New York UNITED STATES BBC World Cables: Guns English BBC World BBDO New York New York David Lubars/Bill Bruce Eric Silver Steve McElligott/Jerome Marucci Scott Kaplan Chuck Tso Elizabeth Berrien Agency Producers: Jd Michaels/Betsy Jablow
Design / Product/Brand Display Merchandising/Installations Gold Winner BBDO New York New York UNITED STATES BBC World Cables: Protest English BBC World BBDO New York New York David Lubars/Bill Bruce Eric Silver Steve McElligott/Jerome Marucci Scott Kaplan Chuck Tso Elizabeth Berrien Agency Producers: Jd Michaels/Betsy Jablow
Design / Product/Brand Display Merchandising/Installations Gold Winner BBDO New York New York UNITED STATES BBC World Cables: Food Drop English BBC World BBDO New York New York David Lubars/Bill Bruce Eric Silver Steve McElligott/Jerome Marucci Scott Kaplan Chuck Tso Elizabeth Berrien Agency Producers: Jd Michaels/Betsy Jablow
Design / Product/Brand Display Merchandising/Installations Gold Winner BBDO New York New York UNITED STATES HBO Voyeur Voyeur Projection Installation English HBO BBDO New York New York David Lubars/Bill Bruce Greg Hahn Mike Smith Greg Hahn/Mike Smith/David Carter David Carter Senior Creative Director: David Carter
Design / Product/Brand Display Merchandising/Installations Grand Prize BBDO New York New York UNITED STATES BBC World Cables: Food Drop", "Cables: Protest", "Cables: Guns English BBC World BBDO New York New York David Lubars/Bill Bruce Eric Silver Steve McElligott/Jerome Marucci Scott Kaplan Chuck Tso Elizabeth Berrien Agency Producers: Jd Michaels/Betsy Jablow
Design / Product/Brand Display Merchandising/Installations Silver Winner BBDO New York New York UNITED STATES FedEx/Kinko's Shipping: Parking Meter English FedEx BBDO New York New York David Lubars/Bill Bruce Eric Silver Adam Kanzer Chuck Tso Agency Producer: Cecilia Marshall
Design / Product/Brand Display Merchandising/Installations Silver Winner BBDO New York New York UNITED STATES FedEx/Kinko's Shipping: Lamp Post English FedEx BBDO New York New York David Lubars/Bill Bruce Eric Silver Adam Kanzer Chuck Tso Agency Producer: Cecilia Marshall
Design / Product/Brand Display Merchandising/Installations Silver Winner BBDO New York New York UNITED STATES FedEx/Kinko's Shipping: Tree English FedEx BBDO New York New York David Lubars/Bill Bruce Eric Silver Adam Kanzer Chuck Tso Agency Producer: Cecilia Marshall
Design / Product/Brand Display Merchandising/Installations Silver Winner BBDO New York New York UNITED STATES FedEx/Kinko's Shipping: Water Fountain English FedEx BBDO New York New York David Lubars/Bill Bruce Eric Silver Adam Kanzer Chuck Tso Agency Producer: Cecilia Marshall
Design / Product/Brand Display Merchandising/Installations Silver Winner BBDO New York New York UNITED STATES FedEx/Kinko's Shipping: Stop Sign English FedEx BBDO New York New York David Lubars/Bill Bruce Eric Silver Adam Kanzer Chuck Tso Agency Producer: Cecilia Marshall
Design / Product/Brand Display Merchandising/Installations Silver Winner BBDO New York New York UNITED STATES FedEx/Kinko's Color Copies: Newspaper Rack English FedEx BBDO New York New York David Lubars/Bill Bruce Eric Silver Adam Kanzer Chuck Tso Agency Producer: Cecilia Marshall
Design / Product/Brand Display Merchandising/Installations Silver Winner BBDO New York New York UNITED STATES FedEx/Kinko's Color Copies: Vespa English FedEx BBDO New York New York David Lubars/Bill Bruce Eric Silver Adam Kanzer Chuck Tso Agency Producer: Cecilia Marshall
Design / Product/Brand Display Merchandising/Installations Silver Winner BBDO New York New York UNITED STATES FedEx/Kinko's Color Copies: Pay Phone English FedEx BBDO New York New York David Lubars/Bill Bruce Eric Silver Adam Kanzer Chuck Tso Agency Producer: Cecilia Marshall
Design / Product/Brand Display Merchandising/Installations Silver Winner BBDO New York New York UNITED STATES FedEx/Kinko's Pack N' Ship: Phone Kiosk English FedEx BBDO New York New York David Lubars/Bill Bruce Eric Silver Adam Kanzer Chuck Tso Agency Producer: Cecilia Marshall
Design / Product/Brand Display Merchandising/Installations Silver Winner BBDO New York New York UNITED STATES FedEx/Kinko's Pack N' Ship: Park Bench English FedEx BBDO New York New York David Lubars/Bill Bruce Eric Silver Adam Kanzer Chuck Tso Agency Producer: Cecilia Marshall
Design / Product/Brand Display Merchandising/Installations Silver Winner Ogilvy Frankfurt Frankfurt GERMANY IKEA Bigger Storage Ideas English IKEA Germany Ogilvy Frankfurt Frankfurt Delle Krause Thomas Hofbeck/Lars Huvart Lars Huvart Kerstin Eberbach Kerstin Eberbach Production: Fabian Schrader; Art Buying: Martina Diederichs/Caroline Walczok Germany’s flats and apartments are full of them: messy corners. That’s why the world-famous home furnishings chain store IKEA offers boxes and drawers in all shapes and sizes to meet each and every storage need. Aiming specifically at the large number of Frankfurt citizens that live in smaller apartments, the local IKEA store asked us to promote their storage solutions with a real big outdoor idea. In one of Frankfurt’s busiest streets, we disguised the balconies of an entire apartment house as giant versions of IKEA’s drawers and cardboard boxes.
Design / Product/Brand Environmental Design Gold Winner GJP Advertising & Design Toronto CANADA Down Below Environmental English Down Below GJP Advertising & Design Toronto Alan Gee Lisa Greenberg/Trevor Schoenfeld Trevor Schoenfeld Lisa Greenberg/Celene Gee Arash Moallemi We renovated a cramped, underutilized basement space, leveraging (what would normally be) its limitations, transforming them into opportunities to surprise and delight patrons. A low ceiling provides a welcome canvas on which to communicate important insights that only a woman, in a very awkward and compromising situation, can appreciate. The menu book functioned non-verbally, disarming any embarrassing situation, allowing women to simply point at the service they desired. And change-room mirrors displayed various waxing options so guests could visualize the patterns they've selected, prior to waxing. Down Below gives women permission to explore more exotic aesthetic treatments while removing the "porn star/stripper" stigma usually accompanying this type of bodywork.
Design / Product/Brand Invitations/Greeting Cards Silver Winner Abbott Mead Vickers BBDO London UNITED KINGDOM Museum of Childhood Space Rocket Stickers English Museum of Childhood Abbott Mead Vickers BBDO Paul Brazier Mike Nicholson Paul Pateman Brief: To encourage the public and their families to visit the Museum of childhood’s Space exhibition. (The V&A’s toy museum in Bethnal Green.) Solution: We designed stickers so that kids could convert old washing-up liquid bottles into rockets. One of the stickers also had the information about the exhibition. The stickers enabled kids to enjoy their childhood and create a space ship whilst encouraging them to visit the museum to enjoy more space things. This tied into the ethos of the museum. Budget/Location: They were handed out at local stores and supermarkets when Mum’s bought washing-up liquid bottles.
Design / Product/Brand Logos Silver Winner Leo Burnett/Arc Worldwide Singapore SINGAPORE Oliver Patrick & Glenn Grocers English Oliver, Patrick & Glenn Grocers Pte Ltd Leo Burnett/Arc Worldwide Singapore Chris Chiu Alex Lim Thye Aun Alex Lim Thye Aun/Adrian Yeap Alex Lim Thye Aun/Ngai Arh Chun Anuchai @Remix Studios Retoucher: Anuchai @ Remix Studios; Production Manager: Joel Ng Oliver, Patrick and Glenn Grocers Pte Ltd is a medium sized grocery company that needed a corporate identity that would be used across all stationery and packaging. Although targeted at conservative housewives from middle income households, the younger owners that make up this somewhat more modern proprietorship (in what is typically an old fashioned industry in Singapore) requested something with a bit of fun. Having chanced upon an onion (Oliver), potato (Patrick) and ginger (Glenn) that resembled human faces was fantastic. Suffice to say, however, that was as far as the resemblance went.
Design / Product/Brand Posters Gold Winner Leo Burnett India Mumbai INDIA Luxor Highlighters Che English Luxor Writing Instruments Pvt Ltd Leo Burnett India Mumbai K.V. Sridhar Santosh Padhi Santosh Padhi Russell Barrett Santosh Padhi Kunal Mhabadi
Design / Product/Brand Posters Gold Winner Leo Burnett India Mumbai INDIA Luxor Highlighters Charlie English Luxor Writing Instruments Pvt Ltd Leo Burnett India Mumbai K.V. Sridhar Santosh Padhi Santosh Padhi Russell Barrett Santosh Padhi Kunal Mhabadi
Design / Product/Brand Posters Gold Winner Leo Burnett India Mumbai INDIA Luxor Highlighters Hitler English Luxor Writing Instruments Pvt Ltd Leo Burnett India Mumbai K.V. Sridhar Santosh Padhi Santosh Padhi Russell Barrett Santosh Padhi Kunal Mhabadi
Design / Product/Brand Stationery Gold Winner BBDO Bangkok Bangkok THAILAND 2nd Hand Shop 2nd Hand Furniture English BKK 2nd Hand Furniture BBDO Bangkok Bangkok Suthisak Sucharittanonta Vasan Wangpaitoon Arnicknard Krobnoparat Keatnapin Sobhinnon Chubcheevit Studio Brief: to design a business card for BKK 2nd Hand Furniture Solution: We collect cards from other furniture shops and reuse them in order to make a quick link between the kind of business and the card.
Design / Product/Brand Stationery Silver Winner McCann Erickson Japan Inc. Tokyo JAPAN OLFA Cutter Snap-off Blade Business Card English OLFA McCann Erickson Japan Inc. Tokyo Takayuki Nagai Planner: Mikiko Arima; Producers: Tetsuichi Segawa/Toshiaki Tanaka The world’s first “snap-off blade cutter knife” invented by OLFA. “Snap-off blade (olfa, in Japanese)” which is the etymology of the product and corporate name is taken in the design of these business cards. This will be the business tool to leave a strong impression of the product and brand to the people one meets for the first time.
Design / Product/Brand Stationery Silver Winner Ogilvy & Mather Bangkok THAILAND Asia Book English Asia Book Ogilvy & Mather Bangkok Saharath Sawadatikom Mantira Srichandra Khomson Poopijit Asia Book, the largest bookstore in Thailand, needs a unique business card to represent the business. Instead of a typical business card, we design business cards using a foot-note for people to take notice of and to express briefly about the name. Each card shows the bottom part of the pages from many kinds of books, therefore one business card would represent one book.
Design / Specialisms (Technique) Use of Copywriting Silver Winner Zync Communications Toronto CANADA Bretenic Limited English Bretenic Limited Zync Communications Toronto Marko Zonta Mike Kasperski Mike Kasperski Mike Kasperski Paul Russell is a writer specializing in marketing and corporate communications. He’s also a great guy with a brilliant sense of humour. He has the uncanny ability to cut through layers of superfluous details and shed light on subject matter which can be daunting at best. Zync’s solution was to create a series of vignettes which work as an introduction to Paul and his offerings. These stories are paired with design that works very hard to not detract from the content and to present Paul in all his unconventional glory.
Design / Specialisms (Technique) Use of Illustration Silver Winner Jung von Matt Stuttgart GERMANY Forest Stewardship Council Tree Drawings English Forest Stewardship Council (FSC) Jung von Matt Stuttgart Joachim Silber/Michael Ohanian/Tim Knowles Lennart Frank Drawn by Larch, Pine and Oak Thomas Lupo The brief: To develop an attention-getting promotion that demonstrates the value of protecting trees, and that attracts new supporters to FSC. Our strategy: Trees are essential to life. They improve the CO2 balance, offer habitat to animals and they are the beauty of nature. We felt that it was worth reminding people of that. Not by using nicely-shot images of forests, but in a different way – one with a little more depth. What we did was to add pencils to the tree’s branches. When they moved in the wind, unique works of art were created.
Design / Specialisms (Technique) Use of Illustration Gold Winner Kolle Rebbe Hamburg GERMANY Death's Messengers Book English Kolle Rebbe Werbeagentur GmbH/ KOREFE Kolle Rebbe/KOREFE Hamburg Kolle Rebbe/KOREFE Hamburg Olaf Oldigs Katrin Oeding Katharina Trumbach Reginald Wagner Reginald Wagner Reginald Wagner Reginald Wagner Typographer: Ulrike Kirmse; Account Executive: Tanja Reschner; Productioner: Finn Gnoycke; Final Drawing: px2@Medien One often forgets death, just like one often oversees its omens; which is why this book was made from equally forgotten printmaking materials. The print clichés of the letters and images recall ancient times, an era of fairy tales. The book is wrapped in a shroud and bound with a stamp that can convey parts of the fairy tale further and further. The different designs of the German and English parts depict death in flux. The portrayal of death as a constantly changing stain feeds into the same idea.
Design / Specialisms (Technique) Use of Illustration Silver Winner Leo Burnett Lisbon PORTUGAL Amnesty International Everybody English Amnistia Portugal Leo Burnett Lisbon Chacho Puebla/Joao Roque Chacho Puebla/Joao Roque Chacho Puebla/Bruno Ribeiro/Fernando Bellotti Ricardo Toledo Mico Mico
Design / Specialisms (Technique) Use of Illustration Gold Winner Ogilvy Singapore Singapore SINGAPORE FHM Art English FHM Singapore Ogilvy Singapore Singapore Ogilvy Singapore Singapore Todd McCracken Serene Loong/Troy Lim Ashidiq Ghazali/Eric Yeo/Adrian Chan/Andrew Goh Jimmy Fok/Jeff Chen Magic Cube
Design / Specialisms (Technique) Use of Illustration Gold Winner Ogilvy Singapore Singapore SINGAPORE FHM Superheroes English FHM Singapore Ogilvy Singapore Singapore Ogilvy Singapore Singapore Todd McCracken Serene Loong/Troy Lim Ashidiq Ghazali/Eric Yeo/Adrian Chan/Andrew Goh Jimmy Fok/Jeff Chen Magic Cube
Design / Specialisms (Technique) Use of Illustration Gold Winner Ogilvy Singapore Singapore SINGAPORE FHM Health English FHM Singapore Ogilvy Singapore Singapore Ogilvy Singapore Singapore Todd McCracken Serene Loong/Troy Lim Ashidiq Ghazali/Eric Yeo/Adrian Chan/Andrew Goh Jimmy Fok/Jeff Chen Magic Cube
Design / Specialisms (Technique) Use of Illustration Silver Winner TBWA\Germany Berlin GERMANY adidas Football Impossible Map English adidas AG TBWA\Germany (180/TBWA) Berlin Stefan Schmidt/Markus Ewertz Markus Ewertz Erik Gonan/Hendrik Schweder Gussi Kim Gussi Kim Management Supervisor: Kerstin Gold; Account Managers: David Barton/Falk Lungwitz; Project Manager: Tanja Kurr; Strategic Planner: Moritz Kiechle; Media Production Manager: Katrin Dettmann; Retouching: 24+7
Design / Specialisms (Technique) Use of Typography Silver Winner Kolle Rebbe Hamburg GERMANY Death's Messengers Book English Kolle Rebbe Werbeagentur GmbH/ KOREFE Kolle Rebbe/KOREFE Hamburg Kolle Rebbe/KOREFE Hamburg Olaf Oldigs Katrin Oeding Katharina Trumbach Reginald Wagner Reginald Wagner Reginald Wagner Reginald Wagner Typographer: Ulrike Kirmse; Account Executive: Tanja Reschner; Productioner: Finn Gnoycke; Final Drawing: px2@Medien One often forgets death, just like one often oversees its omens; which is why this book was made from equally forgotten printmaking materials. The print clichés of the letters and images recall ancient times, an era of fairy tales. The book is wrapped in a shroud and bound with a stamp that can convey parts of the fairy tale further and further. The different designs of the German and English parts depict death in flux. The portrayal of death as a constantly changing stain feeds into the same idea.